5 Ways Qwoted Helps Social Media Managers Turn Media Wins Into Social Wins 

In 2025, social media managers are expected to do it all. In a day’s work, you’re writing copy, watching trends, checking analytics, keeping communities engaged, and sometimes even putting out a fire or two. 

Still, one part of the job is often overlooked. More and more these days, social media managers are stepping into the role of PR pro to get their clients noticed beyond their organic feeds. That’s where Qwoted comes in to offer a helping hand. 

Here are five ways social media managers are using our network right now to help their clients stand out: 

1. Stay Ahead of Trends 

Social media moves fast, and getting ahead of a trend can be the difference between going viral and getting lost in the scroll.

With Qwoted, you get a behind-the-scenes look at what journalists are covering, so you can build content around emerging trends often before they show up in your feed. Just head to the Opportunities Dashboard and use our Media Insights feature to see which reporters are asking the most questions in your client’s industry, what publications cover their niche, and which related keywords are trending right now.

You can use those insights to create engaging content for your clients or pitch their perspectives to a journalist who’s already covering the topic. Either way, you’ll help them lead the conversation instead of chasing it.  

2. Support Your Clients Like a PR Team Would

You might not run a full-service agency, but your clients still expect the kind of results that usually take an entire PR team to deliver. They trust you to help them grow, reach new audiences, and build a lasting presence in their niche.

Qwoted helps you take on that responsibility without adding more to your plate. In our network, you can respond to media opportunities on your client’s behalf and help them land features in top outlets like Forbes, TIME, Fortune, and more. Once you’re featured in these publications, you’ll often be featured on their social pages as well, growing your audience. 

Every media mention builds credibility and gives you great content to share across social channels. When your client’s name shows up in a headline, it’s not only a win for them but a strong reflection of your work, too. 

For helpful tips on writing stronger pitches that land coverage for your clients, check out this interview we did with Visibility on Purpose. 

3. Turn Coverage into Content

There’s nothing better than sharing your client’s “I got featured!” moment. Being able to show that you were featured in a top publication is a powerful way to showcase your credibility to your followers. On top of that, one big media mention can easily turn into a week’s worth of content with just a little creativity and planning. 

Not sure where to find media opportunities to land those big features? Qwoted connects you with journalists already looking for expert quotes in your client’s niche. It’s a simple way to get them in front of the press without cold pitching or chasing editors.

Once the feature goes live, use it everywhere. Post a screenshot on their Instagram with a celebratory caption, include it in their monthly newsletter, or film a quick behind-the-scenes reel showing how you found the opportunity and landed the win.

Press coverage is a big deal. Each feature builds trust, shows off your client’s expertise, and gives you something worth sharing. Turning media moments into content helps celebrate the win while reminding their audience that their voice is worth listening to. 

4. Get Your Clients’ Products Featured in the News

We know that credibility is vital for continued growth on social, and if you manage brands, you know how impactful it is when someone with a built-in audience vouches for your client’s company.  

While influencer campaigns are often the go-to, media coverage can be just as powerful, if not more so. A single product mention in the right publication can spark interest in their brand and positively impact quarterly sales. 

Qwoted’s Product Database can help make those connections happen. It gives you direct access to media pros searching for products to include in their holiday gift guides and roundup-style articles. 

Submitting a product profile only takes a few minutes and can lead to opportunities that create lasting exposure and an influx of new customers. 

5. Grow Your Network Beyond Social 

As a social media manager, you already know how to build connections online. Qwoted helps you take that same skillset and apply it to the media world.

With our Media Database, you can search for reporters by name, outlet, or industry, and find the ones covering your client’s niche. You can follow journalists, respond to opportunities, or send a direct message to start a conversation. 

Instead of guessing who would be a good media contact to reach out to, Qwoted helps you connect with the right media pros and build connections that authentically grow over time. 

Plan Once, Post Twice: Turn July 2025 Press Wins into Timely and Evergreen Social Content

As you use Qwoted to find media opportunities, don’t forget to make the most of the wins you earn. To help you fill out your social calendar, we’ve put together a few ideas for turning different types of press features into meaningful, multi-platform content: