The Easiest Way to Track Your Media Mentions? Google Alerts.

You’ve found a media opportunity that’s a perfect fit for your expertise. The journalist loved your insight, and you landed a great feature. Congratulations! Now, you’re just waiting for the story to go live.

The thing is, publishing schedules aren’t always set in stone. Even when a reporter is on deadline, the final article might not go live for days or even weeks. To avoid playing a waiting game or circling back endlessly to get the link for your press feature, we highly recommend setting up Google Alerts for relevant search terms that will notify you as soon as your name hits the web. 

What Google Alerts Actually Does

When you set up a Google Alert, Google scans the web for any new content that matches the terms you give it. That could be your business name, your product, a spokesperson, or even a press release headline. Once something matches, you’ll get an email notifying you that there’s a relevant result. 

It’s also worth mentioning that this feature is free. So, you don’t need any fancy media monitoring software to track the web. You just need to know exactly what terms you’re looking for and set your alerts accordingly. 

Here’s What to Track 

When you’re using Qwoted and submitting to press opportunities regularly, it helps to create alerts for:

• • Your company or client name

• • Spokesperson names or frequent contributors

• • Specific campaigns or press releases

• • Keywords from your submission or the journalist’s story angle

• • Media outlets you’ve recently responded to

You can even keep tabs on competitors or trending industry terms. This will give you a better understanding of trending topics in your field as you submit to more media opportunities. 

Pro Tips to Set Your Alerts

As you create alerts to track media mentions and monitor press coverage, it’s very important to set them correctly so you don’t miss anything. 

Here’s the best way to fine-tune them:

• • Use quotation marks to track exact phrases (like “Qwoted”)

• • Combine terms for better results (like “Your Name” AND “Qwoted”)

• • Add “site:publicationwebsite” if you want alerts from a specific outlet

• • Select “All results” when you set your alert to make sure nothing slips through the cracks 
  • Use the “-” symbol to filter irrelevant results

Google Alerts can be updated, paused, or deleted at any time. If your search criteria change, hop on the website and tweak your settings as needed.

For an in-depth look at how to set your alerts, check out this help article. 

The Value of Google Alerts 

In 2025, setting your Google Alerts helps you catch your coverage while it’s still fresh. On top of that, tracking and sharing your press features can positively impact your credibility and bring in new business leads. Set your Google Alerts today to ensure you don’t miss out on sharing a valuable win!

If you’re ready to get more media mentions and see Google Alerts with your name in them, join Qwoted and start earning coverage today.