Throughout 2025, the pace of journalism hasn’t slowed down, but the ability to trust what’s in your inbox has. Newsrooms are stretched thin, and reporters are working with fewer resources while facing more uncertainty about the authenticity of potential sources.
Across industries, we’re all adjusting to a new digital reality. AI-generated content is no longer a novelty. It’s showing up in pitches, quotes, and bios, forcing reporters to pause and ask what’s real.
That is why we built Qwoted as a network. Not just to quickly connect you with diverse sources, but to help you know which ones you can trust.
The Real Problem Isn’t Finding Sources. It’s Verifying Them.
As AI-generated quotes, bios, and even entire personas become more convincing, the process of sourcing is evolving. The conversation is no longer about accessibility to diverse voices; it’s about knowing who is really behind the pitch.
For reporters on deadline, separating fact from fiction shouldn’t eat into your reporting time. So we put together a few common red flags to look out for:
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A quote sounds useful, but has no searchable author
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A “senior expert” has no visible credentials
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Pitches reference trends but lack depth and originality
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A headshot and bio seem real, but don’t match any past media footprint
What We’re Doing at Qwoted to Help
At Qwoted, we know that finding the right source means more than just getting quick replies or collecting relevant quotes. The right expert adds depth to your reporting.
With misinformation moving faster than ever, protecting the integrity of your work has never been more important. That starts with knowing you’re speaking to a real person who brings real value to your story.
Here’s how Qwoted helps make that process easier:
View detailed profiles: Every source on Qwoted has a profile that includes work history, credentials, and a bio, helping you vet them quickly.
See where a source has been quoted: You’ll be able to see which publications have previously quoted the expert to better understand their media credibility and media experience.
Check for AI: If you suspect someone is submitting AI-generated pitches, you can run them through our built-in AI checker.
Flag any red flags: If something doesn’t feel right about a source in our network, you can flag it to our team, and we’ll take it from there.
Built by the media, for the media.
You shouldn’t have to play detective while you’re on deadline.
Qwoted helps working journalists connect with real people offering real insights, so you don’t have to waste valuable time questioning what’s authentic.
We know that the future of journalism depends on more than access to information.
It depends on trust.
