MEDIA MOVES: Danielle Sinay, Penske Media Corporation to The Independent

U.S. Writer at The Independent’s Indy100

Previous Role: Health & Wellness Writer at the Penske Media Corporation

DS:  I will be primarily covering U.S. culture, lifestyle, and digital and viral trends — but if something interesting comes my way, that won’t stop me from giving it a go! This role requires knowledge in both pop culture and social justice, which is right up my alley.

DS: Not to sound cheesy, but there’s never a dull moment! Viral content literally changes every day, so no two workdays are alike and it keeps things exciting. Plus, atop viral news, I get to write long-form features on a weekly basis. It’s really an ideal hybrid of fast-paced yet super fun internet sleuthing and good old fashioned reporting.

DS: Fast-paced deadline writing, finding sources on short time constraints, and identifying stories that will do well with a specific audience. But I think the most important skill I honed in my previous positions is writing in a fun, conversational and engaging tone while still taking the story seriously.

Qwoted is committed to supporting the media by speaking to and highlighting journalists in their exploration of various roles. What changes are ahead? What learnings do you expect to be helpful in this new role?